ADVANCED DIPLOMA IN FASHION MARKETING AND MANAGEMENT

JPT/BPP(K)1000-600/WP131(38) | (A3046/A11594)

In collaboration with Raffles College of Higher Education Singapore

Intakes: January, April, July & October

Duration: 27 months, Full-time

MALAYSIA

ENTRY REQUIREMENT
SPM / IGCSE / GCE O-Levels: 3 Credits; or
Senior Middle 3 (UEC): Grades BBB; or
International High School Equivalent

ENGLISH COMPETENCY
IELTS 5.5; or
Credit in SPM English 1119; or
Credit in O-Level English / IGCSE

International

ENTRY REQUIREMENT
IGCSE / GCE O-Levels: 3 Credits; or
International High School Equivalent

ENGLISH COMPETENCY
IELTS 5.5

COURSE OVERVIEW

The study of Fashion Marketing and Management is an exciting field that opens one up to countless opportunities in the fashion industry. Students learn buying and merchandising practices, conceptualising, advertising and promotional activities. Tailored to blend creative fashion knowledge with a solid grounding in business, marketing and contextual studies.

  • Fashion Marketing and Merchandising
  • Garments and Composition
  • History of Costume
  • Colour Theory for Fashion
  • Textiles
  • Fashion and the Consumer
  • Fashion Advertising
  • Digital Photography
  • Principles of Economics
  • Fashion Communication
  • Visual Merchandising
  • Contemporary Fashion, Styles and Trends
  • Academic Research and Communication Skills
  • Buying Principles 1
  • Market and Design on the Web
  • Market Research Techniques
  • Product Development
  • Principles of Accounting
  • Buying Principles 2
  • Fashion Coordination and Promotion
  • Human Resource Management
  • Final Marketing Project 1
  • Internship (Fashion Marketing and Management)
  • Final Marketing Project 2
  • U1: Pengajian Malaysia (Malaysian)
  • U1: Bahasa Melayu Komunikasi 1 (International)
  • U2: Creativity and Problem Solving
  • U3: Moral and Ethics in Malaysian Society
  • U4: Co-curriculum

STUDENT SHOWCASE

CAREER OPPORTUNITIES

You’ll learn and refine skills in this course that you’ll be able to apply to marketing, merchandising, publishing, PR and creative direction. In short, you’ll be the one identifying and creating the demand for products created by fashion designers.

Areas of employment include:

  • Fashion Merchandiser
  • Fashion Marketer
  • Fashion Buyer
  • Stylist
  • Creative Director
  • Fashion Journalist
  • Brand Manager
  • Public Relations Manager
  • Retail Manager
  • Visual Merchandiser
  • Digital Marketer
  • Event Manager

FURTHER STUDIES OPPORTUNITIES

RAFFLES KUALA LUMPUR
BA (Hons) International Fashion Business (3+0) in collaboration with Coventry University, United Kingdom. The student will receive advanced standing entry to the degree.

For more information:
http://raffles.edu.my/course/degree-in-international-fashion-business/

RAFFLES SINGAPORE
BA (Hons) International Fashion Business (Top Up) – awarded by Coventry University, United Kingdom.

For more information:
https://www.studyatraffles.com/singapore/fashion-marketing

TESTIMONIAL

GRACE WANG
Graduation Year: 2013 | Fashion Marketing
Buyer at Giorgio Armani (Malaysia)

“For people who love fashion, you will definitely think about Raffles.Raffles is a place where you can learn everything about fashion and get to know people from all over the world.

While pursuing this course, I face alots of obstacles and challenges and these help me to get much more prepared for the fashion industry.”

RAFFLES ALUMNI

We produce graduates who are well respected and successful in their creative careers.All our students leave as young professionals, ready for industry and the workforce. You can expect a vibrant and dynamic nurturing learning experience that will see your transformation into a world-class professional.

See more at http://raffles.edu.my/raffles-alumni/

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