BA (HONS) INTERNATIONAL FASHION BUSINESS

MQA (PA 11181) | KPT (N/214/6/0208)

In collaboration with Coventry University, United Kingdom

Intakes: May, October
Duration: 3 years, Full-time

ENTRY REQUIREMENTS

• 2 STPM / 2 ‘A’ Levels Passes with a minimum CGPA 2.00 (Grade C); or
• Senior Middle 3 (UEC) with a minimum grade B in 5 subjects (including English); or
• Matriculation Program / Foundation in Design / Foundation in Art & Design with minimum CGPA 2.00; or
• International Baccalaureate (IB) Diploma with a minimum of 24 points; or
• Canadian Pre-University (CPU) with average scores of 55%; or
• South Australian Matriculation (SAM) or equivalent to Tertiary Entrance Rank (TER) of 60%;
• Other equivalent qualifications that recognized by Malaysia Government; and
• Diploma in Art and Design or any other equivalent and relevant Diploma recognized by Malaysia Government with minimum CGPA 2.00.

Pass Portfolio Review or Art Test conducted by the College for the candidate who does not have a pass in Art Subject.

ENGLISH COMPETENCY
IELTS 6.0; or
Credit in SPM English 1119; or
Credit in O-Level English / IGCSE

COURSE OVERVIEW

Buying, merchandising, sustainability: the fashion world is more than just designing. A Fashion Business degree can show you behind the scenes!

This course is designed for students with a range of ambitions and interests in fashion who do not aspire to be fashion designers and offers students an opportunity to study international fashion business in a creative environment.

This course will offer students an understanding of the different roles in the fashion industry from trend analysis and prediction, through to the design, manufacture and the retail of products, and the role of marketing to the global consumer.

The experience of working in partnership with Fashion design students will give students a real insight into the role of the fashion designer in the industry, and will therefore offer the students an advantage on graduation.

In Year 1 students will be introduced to the global fashion industry and work alongside Fashion design students to gain an understanding of how designers work. Students will learn about old and new technology in the workplace and have the chance to develop a familiarity with common terminology in the fashion world.

Students will be introduced to fashion marketing and will have access to Worth Global Style Network (WGSN) the global trend authority for fashion and the creative industries. Students can also learn how to develop products for the global consumer. Students can gain an insight into how to Future Proof fashion business by looking at the environments in which they operate and how this influences decisions organisations to develop their understanding of market levels to enable them to solve problems.

MODULES

  • Introduction to the Global Fashion Industry
  • Introduction to Fashion Marketing
  • Future Proofing for Fashion Business
  • Product Development for the Global Consumer
  • Into Fashion: Personal Development Planning
  • Academic Essay Writing

In Year 2 students will have the chance to develop their entrepreneurial skills and look at how the very latest innovations can be taken out of laboratories in to the hands of consumers. Students will be introduced to the global buying cycle, sourcing routes and production management, and the relationship of ethics and sustainability to this, all essential skills for future Fashion business managers. Students will undertake ‘live projects’ involving networking, digital campaign launches and online marketing strategies.

MODULES

  • International Fashion Enterprise
  • Future Fashion: Personal Development Planning
  • Global Sustainability and Innovation
  • Global Campaign Communication Strategies
  • Global Sourcing and Production Management

YEAR 3
In Year 3 students will be encouraged to develop a personal brand that communicates their style, ethics, skills, potential and personality to take them beyond Graduation in to the global Fashion industry. Students will work on ‘live projects’ and competitions and will be able to develop personal projects such as a business launch, fashion event or public relations campaign which will enable them to analyse the effectiveness of their leadership, communication and team working skills in preparation for Graduation.
Throughout the course students will reflect on their skills and experience to learn how to prepare for Graduation to successfully achieve their future ambitions.

MODULES

  • Future Fashion Innovators
  • Future Proof: Personal Development Planning
  • Marketing Futures
  • Future Fashion Project
  • Internship
  • U1: Tamadun Islam dan Tamadun Asia (TITAS) / Bahasa Melayu Komunikasi 2
  • U1: Hubungan Etnik / Pengajian Malaysia 3
  • U2: Critical Thinking
  • U3: Malaysian Constitution
  • U4: Community Service

ABOUT COVENTRY UNIVERSITY

coventry-university

1st for Overseas Student Experiences
based on student trips abroad
– HESA 2015/16 UK, published 2017

2nd for Teaching Excellence
Times Higher Education UK (TEF)
metrics ranking 2017 – Gold winner

5th UK Student City
QS Best Student Cities Index 2018

13th in Guardian University Guide 2019
of 121 UK institutions ranked

CAREER PROSPECTS

The course aims to build and develop further relationships with the industry globally to enhance learning and teaching though innovative projects and internships. Students will engage with digital technologies from the outset and will have the opportunity to build their skills throughout the course.

As the course title indicates this course will be truly international, offering students’ opportunities for global experience though International Study Visits, admission to International Trade Fairs, Study Abroad and International Placement opportunities.

Students will be able to tap into the broad range of available career options (including buying, merchandising, and marketing, branding, and launching their own businesses and will be encouraged to exhibit their own, diverse interests in the work they produce.

You’ll learn and refine skills in this course that you’ll be able to apply to marketing, merchandising, publishing, PR and creative direction. In short, you’ll be the one identifying and creating the demand for products created by fashion designers.

Areas of employment include:

• Fashion Entrepreneur
• Design Director
• Fashion Designer
• Fashion Consultant
• Fashion Forecaster
• Fashion Merchandiser/Buyer
• Fashion Stylist
• Fashion Illustrator
• Fashion Photographer
• Pattern Designer/Maker
• Textile Fabric Colourist
• Technical Designer
• CAD Designer

RAFFLES ALUMNI

We produce graduates who are well respected and successful in their creative careers. All our students leave as young professionals, ready for industry and the workforce. You can expect a vibrant and dynamic nurturing learning experience that will see your transformation into a world-class professional.

See more at http://raffles.edu.my/raffles-alumni/

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