Raffles Kuala Lumpur
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Raffles KL

ADVANCED DIPLOMA IN FASHION MARKETING AND MANAGEMENT


JPT/BPP(K)1000-600/WP131(38) | (A3046/A11594)
In collaboration with Raffles College of Higher Education Singapore

Intakes: January, April, July & October
Duration: 27 months, Full-time

ENTRY REQUIREMENT ENGLISH CONPETENCY

Malaysia
SPM / IGCSE / GCE O-Levels: 3 Credits; or
Senior Middle 3 (UEC): Grades BBB; or
International High School Equivalent

IELTS 5.5; or
Credit in SPM English 1119; or
Credit in O-Level English / IGCSE

International
IGCSE / GCE O-Levels: 3 Credits; or
International High School Equivalent

IELTS 5.5




Course Overview


The study of Fashion Marketing and Management is an exciting field that opens one up to countless opportunities in the fashion industry. Students learn buying and merchandising practices, conceptualising, advertising and promotional activities. Tailored to blend creative fashion knowledge with a solid grounding in business, marketing and contextual studies.

COURSE MODULE

• Fashion Marketing and Merchandising
• Garments and Composition
• History of Costume
• Colour Theory for Fashion
• Textiles
• Fashion and the Consumer
• Fashion Advertising
• Digital Photography
• Principles of Economics
• Fashion Communication
• Visual Merchandising
• Contemporary Fashion, Styles and Trends
• Academic Research and Communication Skills
• Buying Principles 1
• Market and Design on the Web
• Market Research Techniques
• Product Development
• Principles of Accounting
• Buying Principles 2
• Fashion Coordination and Promotion
• Human Resource Management
• Final Marketing Project 1
• Internship (Fashion Marketing and Management)
• Final Marketing Project 2

MPU (MOHE Compulsory General Studies Modules)

U1: Pengajian Malaysia (Malaysian) U1: Bahasa Melayu Komunikasi 1 (International)
U2: Creativity and Problem Solving
U3: Moral and Ethics in Malaysian Society




CAREER OPPORTUNITIES


You’ll learn and refine skills in this course that you’ll be able to apply to marketing, merchandising, publishing, PR and creative direction. In short, you’ll be the one identifying and creating the demand for products created by fashion designers.

Areas of employment include:

• Fashion Merchandiser
• Fashion Marketer
• Fashion Buyer
• Stylist
• Creative Director
• Fashion Journalist
• Brand Manager
• Public Relations Manager
• Retail Manager
• Visual Merchandiser
• Digital Marketer
• Event Manager




FURTHER STUDIES OPPORTUNITIES


RAFFLES SINGAPORE
BA (Hons) International Fashion Business (Top Up) – awarded by Coventry University, United Kingdom

For more information:
https://www.studyatraffles.com/singapore/fashion-marketing




Testimonial


GRACE WANG
Graduation Year: 2013 | Fashion Marketing
Buyer at Giorgio Armani (Malaysia)

"For people who love fashion, you will definitely think about Raffles.Raffles is a place where you can learn everything about fashion and get to know people from all over the world.

While pursuing this course, I face alots of obstacles and challenges and these help me to get much more prepared for the fashion industry."

EILEEN TAY
Graduation Year: 2012 | Fashion Marketing
Sisters Magazine

“I consider it a great honour and privilege to study at Raffles College as I value the chance to acquire first-rate knowledge at an educational establishment with high standing and worldwide reputation. This challenging but rewarding experience enabled me to obtain a solid foundation to pursue my further studies.”




Call us at +6 03 2164 1059 and have a chat with our Education Consultant to know more about this course or click here to send in an enquiry form.

 

Fashion Design | Fashion Marketing & Management | Fashion Business
Interior Design | Jewellery Design
Creative New Media Technology | Multimedia Design | Visual Communication
Psychology | Business Studies | Certificate in Design
English Language Program (Foundation) | English Language Program (Advanced)

Copyright 2017. Managed by: Raffles College of Higher Education (Company No. 236929-K) 62 Jalan Damai, off Jalan Ampang, 55000 Kuala Lumpur, Malaysia 
tel: +603-2164 1059 / fax: +603 2161 1063 / e-mail: enquiries@raffles.edu.my