Raffles Kuala Lumpur

Raffles KL

Course Overview

The study of Fashion Marketing and Management is an exciting field that opens one up to countless opportunities in the fashion industry. Students learn buying and merchandising practices, conceptualising, advertising and promotional activities. Tailored to blend creative fashion knowledge with a solid grounding in business, marketing and contextual studies.

Advanced Diploma

JPT/BPP(K)1000-600/WP131(38) | (A3046/A11594)
In collaboration with Raffles College of Higher Education Singapore

Intakes: January, April, July & October
Duration: 27 months, Full-time
Entry Requirements: 3 SPM / 3 ‘O’ Level Credits 
or the International High School Equivalent
(for SPM – a Pass in Bahasa Malaysia and Sejarah are required)
English Requirement: IELTS 5.5 or GCE ‘O’ Level C6 Equivalent

Course Modules
•  Fashion Marketing and Merchandising
•  Garments and Composition
•  History of Costume
•  Colour Theory for Fashion
•  Textiles
•  Fashion and the Consumer 
•  Fashion Advertising
•  Digital Photography
•  Principles of Economics 
•  Fashion Communication
•  Visual Merchandising 
•  Contemporary Fashion, Styles and Trends 
•  Academic Research and Communication Skills 
•  Buying Principles 1
•  Market and Design on the Web
•  Market Research Techniques 
•  Product Development
•  Principles of Accounting 
•  Buying Principles 2
•  Fashion Coordination and Promotion
•  Human Resource Management 
•  Final Marketing Project 1
•  Internship (Fashion Marketing and Management) 
•  Final Marketing Project 2

Bachelor of Design (Majoring in Fashion Marketing)

JPT/BPP(K)1000-600/WP131(80) | (PA 0057)
Awarded by Raffles College Pty Ltd, trading as Raffles College of Design and Commerce.
ABN 86 108 888 900
ACN 108 888 900
TEQSA 12039
ACPET 179380

Intakes: April & October
Duration: 36 months
Entry Requirements: 2 STPM / 2 ‘A’ Level Passes or Equivalent
English Requirement: IELTS 6.0 or GCE ‘O’ Level C6 Equivalent

More info on Fashion Marketing at RCDC Website

Call us at +6 03 2164 1059 and have a chat with our Education Consultant to know more about this course or click here to send in an enquiry form.


Fashion Design | Fashion Marketing & Management | Jewellery Design | Interior Design | Multimedia Design
Visual Communication | Psychology | Business Studies | Certificate in Design

Copyright 2017. Managed by: Raffles College of Higher Education (Company No. 236929-K) 62 Jalan Damai, off Jalan Ampang, 55000 Kuala Lumpur, Malaysia 
tel: +603-2164 1059 / fax: +603 2161 1063 / e-mail: enquiries@raffles.edu.my