THE STRATEGIC ROLE OF OPERATIONS MANAGEMENT IN DRIVING BUSINESS SUCCESS

People often think of innovation, great marketing, or a charismatic CEO when they think about what makes abusiness successful. Operations management is just as important as these other things, but it’s often overlooked.Operations management is the backbone of a business, dealing with the intricate planning, execution, andcontinual enhancement of the steps that bring a company’s… Continue reading THE STRATEGIC ROLE OF OPERATIONS MANAGEMENT IN DRIVING BUSINESS SUCCESS

WHEN CITIES SING: MUSIC AS A TOOL FOR TOURISM MARKETING

Why Music Works for TravelSongs have a unique ability to stir emotions and trigger memories. A chorus that narrates theessence of a city or celebrates its vibe instantly becomes a branding tool. Music has the power toreshape how people perceive places and inspire them to travel. For instance, ballads that evokenostalgia or pop songs that… Continue reading WHEN CITIES SING: MUSIC AS A TOOL FOR TOURISM MARKETING