The world went wild when ZARA, the top fast-fashion brand, announced it would collaborate with Kasing Lung’s Labubu for its 50th anniversary. The fun character Labubu, a naughty creature loved by pop culture fans, collectors, and toy lovers, became the face of one of ZARA‘s most talked-about campaigns. This partnership wasn’t just about fashion; it… Continue reading The Anatomy of Viral Marketing in Modern Fashion
