Intake: January / May / September   |   Duration: 2 years 4 months, Full-time

The Diploma in Fashion Marketing is a dynamic and engaging programme designed to provide students with a comprehensive understanding of the intricate intersection between fashion and marketing. This field offers myriad opportunities within the vibrant and ever-evolving landscape of the fashion industry. The curriculum is thoughtfully crafted to equip students with a diverse skill set that includes digital marketing, public relations, product development, fashion buying and merchandising practices.

One of the key focal points of this diploma is digital marketing, a critical aspect in today’s technologically driven world. Students are exposed to the latest strategies and tools used to promote fashion products in the digital realm. This includes social media marketing, content creation, and e-commerce strategies, ensuring that graduates are well-versed in navigating the online facets of the fashion business.

Furthermore, the program delves into the realm of Public Relations (PR), teaching students how to effectively manage the image and reputation of fashion brands. Understanding the importance of building and maintaining positive relationships with the media, influencers, and the public is a crucial skill in the fashion marketing landscape.

The curriculum also encompasses product development, providing students with insights into the entire lifecycle of a fashion product. From conceptualisation to production and delivery, students gain a holistic perspective on bringing a fashion item to market. This hands-on approach helps bridge the gap between creative vision and practical execution.

Fashion buying and merchandising practices are integral components of the course, ensuring that students grasp the intricacies of selecting and promoting fashion products in a retail setting. This involves understanding consumer behaviour, market trends, and the supply chain of fashion products.

What sets this diploma apart is its unique blend of creative fashion promotional knowledge with a solid foundation in business and market studies. This holistic approach ensures that graduates not only grasp the artistic and aesthetic aspects of fashion marketing but also acquire the business acumen needed to thrive in a competitive industry. The curriculum is designed to foster a well-rounded skill set, empowering students to navigate the complexities of the fashion business with confidence and innovation.