Inspired by Dickson’s personal aspiration to command attention, Glamour in the City reflects his desire to shine brightly amidst the bustling cityscape—akin to a star in the night sky. Through this concept, he aims to convey a message through the lens of photography: everyone has the potential to embody stardom; whether they embrace it immediately or later is their prerogative.

Throughout this commercial shoot, he endeavours to showcase the transformative power of fashion styling in capturing public interest. Teaming up with Doubleback, renowned for its distinctive streetwear, they seek to present an alternative approach to urban dressing.

Grounded in the belief that, with the right styling, anyone can exude a star-like presence, his concept emphasizes the accessibility of stardom to all individuals.