Meraki Rech a local Thailand brand that was founded in 2020, by Kanravee Kaiyasit . Her aim was to bring colourful and happiness to the gen-z society by letting them know that colourful actually make your life beautiful. The brand signature was its unique shibori tie-dye and the pin itself that was hand made by the founder. Other than that, she saw the potential of bringing her brand into Malaysia. Malaysian youth are avid users of social media platforms, particularly Instagram, where they actively engage with fashion trends, DIY projects, and lifestyle content. Other than that , Malaysian culture celebrates color in various aspects of life, from traditional festivals to contemporary fashion trends, making it an ideal market for Meraki Rech’s colorful offerings