DIPLOMA IN E-COMMERCE

MQA/FA11349  | KPT/N/345/4/1113 (1/2024)

Awarded by Raffles College of Higher Education, Kuala Lumpur

Intakes: January / May / September
Duration: 2 years 4 months, Full-time

Course Fees:
RM 37,500 (Malaysian)
RM 49,500 (International)

MALAYSIA

ENTRY REQUIREMENT
Possesses SPM/IGCSE/O-Level with at least credit in THREE subjects; OR
Possesses SKM Level 3 in the related field; (Note: The HEPs are required to conduct screening and provide appropriate bridging courses specific to the discipline of the programme); OR
A Certificate (Level 3, MQF) in the related field with at least a CGPA of 2.00; OR
A pass in Sijil Tinggi Pelajaran Malaysia (STPM) / A-Level with at least Grade C (GP 2.0) in any subject; OR
A pass in Sijil Tinggi Agama Malaysia (STAM) with at least Grade Maqbul; OR
Other equivalent qualifications recognised by the Malaysian Government.

International

ENTRY REQUIREMENT
IGCSE / GCE O-Levels: 3 Credits; OR
International High School Equivalent

ENGLISH COMPETENCY
Achieve a minimum Band 3 in MUET OR
equivalent to CEFR (High B1)

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COURSE OVERVIEW

In the post-Pandemic COVID era, the global business landscape is changing rapidly, reshaping day-to-day business operations. The advancement of newly adopted technology in these daily operations has shifted many organizations to digital and online operations of the business.

The Diploma in e-Commerce is suitable for students who are passionately interested in the technology side of digital business, inclusive of the application of Artificial Intelligence (AI), Internet of Things (IoT), Augmented and Extended Reality, Omni Channel marketing platforms, Apps development, and various web-based platforms and applications. This course provides insights to students into the e-commerce and logistics ecosystem which had shaped the business environment after the pandemic period of COVID-19.

At the end of the course, students will have the competency to conduct e-business activities through the internet and will have a sound working knowledge of the development and applications of e-Commerce in all sectors of the new economy.

YEAR 1

  • Business Statistic
  • Fundamental of Management
  • Academic Reading and Writing
  • Principles of  Marketing
  • Introduction to Business Law
  • Fundamentals of Finance
  • E-Commerce Principles
  • Digital Content Creation
  • Consumer Behaviour
  • Principles of Economic
  • Operations Management in Business
  • Management and Organizational Behaviour
  • Social Media and Mobile Marketing

YEAR 2

  • Web Design
  • Management Information Systems
  • Financial Accounting
  • Entrepreneurship and Small Business Management
  • Digital Marketing
  • Human Resources Management
  • Technopreneurship
  • Professional Writing and Communication
  • Business Ethics
  • Market Research
  • E-Commerce Project
  • E-Commerce Security
  • International Business

YEAR 3

  • Internship

MPU (Compulsory General Studies Modules)

  • U1: Bahasa Melayu Komunikasi 1 (International)
  • U1: Philosophy and Current Issues
  • U2: Bahasa Kebangsaan A (Malaysian without Credit in Bahasa Melayu)
  • U2: Entrepreneurship
  • U3: Moral Issues in Malaysian Society
  • U4: Co-curricular

CAREER OPPORTUNITIES

E-Commerce encompasses geographical boundaries, so anyone with an international perspective should find it an interesting profession to pursue. It is also one of the fastest-growing professions in the world, attracting more and more students wanting to specialize in these new career opportunities.

Areas of employment include:

  • e-Commerce Manager
  • e-Business Consultant
  • Business Innovator
  • e-Commerce Business Analyst
  • Market Research Analyst
  • Digital Entrepreneur
  • Digital Marketing Specialist
  • Marketing Channel Merchandiser

FURTHER STUDY PATHWAY

Students who are enrolled in Raffles benefit from a quality education with a well-rounded hands-on experience relevant to the industry. This enables them to improve their career opportunities.

Studying in a multi-national environment enables our students to expand their personal network, be exposed to international perspectives, and greatly enhance career opportunities beyond their home country.

ROBERT GORDON UNIVERSITY, ABERDEEN, SCOTLAND
Advanced standing entry to Year 3 of the following 4-year degree:

  • BA (Hons) Management
  • BA (Hons) International Business Management
  • BA (Hons) Digital Marketing
MORE INFO

INDUSTRY ADVISORY PANEL

Our distinguished Industry Advisory Panel (IAP) for Business ensures that our courses offered are relevant to the current industry needs and practices. The IAP advises and assists in providing students with internship opportunities and sharing insights and industry trends with our students.

The Industry Advisory Panels (IAPs) consist of industry practitioners, leaders, and innovators from the corporate sector, start-ups, enterprises, and government agencies; serve a strategic role in providing industry perspectives and support for the Business Department’s courses and strategic directions; as well as linking the Business Department to the corporate world and government agencies.

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