MQA/A11594 | KPT/R342/4/0154 (07/2025)

Intake: January / May / September
Duration: 2 years 4 months, Full-time

Course Fees:
RM 86,000 (International)


SPM / IGCSE / GCE O-Levels: 3 Credits; or
Senior Middle 3 (UEC): Grades BBB; or
International High School Equivalent


IGCSE / GCE O-Levels: 3 Credits; or
International High School Equivalent

Other Equivalent English Competency


The Diploma in Fashion Marketing is an exciting field that opens one up to countless opportunities in the fashion industry. Students learn buying and merchandising practices, conceptualizing, advertising, and promotional activities.

The course is tailored to blend creative fashion knowledge with a solid grounding in business, marketing, and contextual studies. Student study how product, customer, and market forces interact and get an introduction to the new challenges, technologies, and issues facing the fashion industry.

  • Fashion Merchandising
  • Garments and Composition
  • History of Costume
  • Colour Theory for Fashion
  • Textiles
  • Consumer Behavior in Fashion Industry
  • Fashion Advertising
  • Digital Photography
  • Principles of Economics
  • Fashion Communication
  • Visual Merchandising
  • Contemporary Fashion, Styles, and Trends
  • Academic Research and Communication Skills
  • Buying Principles 1
  • Market and Design on the Web
  • Market Research Techniques
  • Product Development
  • Principles of Accounting
  • Buying Principles 2
  • Fashion Coordination and Promotion
  • Human Resource Management
  • Final Marketing Project 1
  • Final Marketing Project 2
  • Internship (Fashion Marketing)
  • U1: Bahasa Melayu Komunikasi 1 (International)
  • U1: Philosophy and Current Issues
  • U2: Bahasa Kebangsaan A (Malaysian without Credit in Bahasa Melayu)
  • U2: Entrepreneurship
  • U3: Moral Issues in Malaysian Society
  • U4: Co-curricular



Graduation Year: 2013 | Fashion Marketing
Buyer at Giorgio Armani (Malaysia)

“For people who love fashion, you will definitely think about Raffles. Raffles is a place where you can learn everything about fashion and get to know people from all over the world.

While pursuing this course, I face lots of obstacles and challenges and these help me to get much more prepared for the fashion industry.”



You’ll learn and refine skills in this course that you’ll be able to apply to marketing, merchandising, publishing, PR and creative direction. In short, you’ll be the one identifying and creating the demand for products created by fashion designers.

Areas of employment include:

  • Fashion Merchandiser
  • Fashion Marketer
  • Fashion Buyer
  • Stylist
  • Creative Director
  • Fashion Journalist
  • Brand Manager
  • Public Relations Manager
  • Retail Manager
  • Visual Merchandiser
  • Digital Marketer
  • Event Manager


Students who are enrolled in Raffles benefit from a quality education with a well-rounded hands-on experience relevant to the industry. This enables them to improve their career opportunities.

Studying in a multi-national environment enables our students to expand their personal network, be exposed to international perspectives, and greatly enhance career opportunities beyond their home country.

BA (Hons) International Fashion Business (Top-Up) – Awarded by Coventry University, United Kingdom.

The BA (Hons) International Fashion Business course is designed to offer an opportunity to study international fashion business in a creative environment to students with a range of ambitions and interests in fashion who do not, however, aspire to be fashion designers. Students will reflect on global and regional trends in their work and will develop a style that reflects the Asian market, but also allows true global employability.

Course Duration: 1 Year 3 Months

Bridging Modules
Introduction to Brand Management
Fashion Journalism
Sensorial Marketing
Core Modules
Future Fashion Innovators
Final Major Project
FutureProof: Personal Development Planning
Elective (Choose 1)
Design Promotion
Global Experience in Art and Design
How to Set Up a Freelance Business

We produce graduates who are well respected and successful in their creative careers. All our students leave as young professionals, ready for industry and the workforce. You can expect a vibrant and dynamic nurturing learning experience that will see your transformation into a world-class professional.

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