ARTELIA LUXURY MULTI-BRAND TABLEWARE RETAIL

ARTELIA LUXURY MULTI-BRAND TABLEWARE RETAIL

So Cheau Rong (Amanda)

Programme: Diploma in Interior Design

I designed a luxury multi-brand tableware retail store under the brand ARTELIA with the objective of attracting a younger clientele. The design concept emphasizes modern luxury, striking a balance between maintaining the store’s high-end appeal and making luxury accessible to the younger demographic. Modern reflects the sensibilities of today’s youth, whose energy and willingness to embrace innovation drive advancements in technology, fashion, art, and lifestyle. This youthful dynamism informs the design, fostering an atmosphere of experimentation and progress. Luxury, on the other hand, underscores the store’s high-quality tableware, crafted from premium materials with exceptional design, meticulous craftsmanship, and long-lasting durability.