KONGSI RAYA GREETING KIT

KONGSI RAYA GREETING KIT

Rachel Lee Rong Zi

Programme: Diploma in Creative New Media Technology

Kongsi Raya, also known as “Gongxi Raya,” is a Malaysian term, denoting the Chinese New Year and Hari Raya Aidilfitri festivals cojoined. This unique event, occurring approximately every 32 years, brings together Malays and Chinese, fostering cultural exchange and unity. Focusing on concept of

interconnection, this greeting kit celebrates cultural diversity and unity. With activities such as giving Angpao, visiting relatives, playing fireworks, engaging in childhood games, and food sharing contribute to the festive spirit of Kongsi Raya, creating a joyous and harmonious celebration. It conveys messages of integration in a unique and heartfelt way.