Introduction – Eric Cruz (Executive Creative Director, AKQA Shanghai) Eric Cruz is a multi-award-winning creative leader, director, designer and educator who brings with him over 19 years of industry experience. He is a ‘hybrid creative’ – fusing design, film, moving image, digital media, music, art and technology to bring a unique perspective to storytelling in the connected age.His work has been recognized by Tokyo ADC, Cannes Lions, ADC NY, ONE Show, D&AD, Spikes, AdFest, AdStars, The Webbys, The FWA, CSS Design Awards and the Japan Media Arts Festival.
A Filipino American, Eric was born in the Philippines and grew up in the US and Spain. He studied Graphic Design and Interactive Media in the US and Europe during the heyday of the internet.
