GUESS RESOURCED – Fabric Recycling Campaign aim at saving resources through reusing and recycling to help protect our environment, creating a positive impact on our mother earth.
With this, GUESS is encouraging customers to extend the life of their clothing by recycling old and used clothing as a responsible effort towards environmental protection. The recycling activation started from 1st March 2019 to 30th April at 8 GUESS stores in the Klang Valley. The collections were then channelled to Kloth Cares, a fabric recycling organiser.
This year GUESS has partnered with Raffles College of Higher Education Kuala Lumpur to empower young fashion design students to give new life to old garments as part of the campaign. The first batch of old clothing collected was channelled from the stores to Raffles KL by Kloth Cares. Students are required to remake them into interesting pieces of fashion art and the Top 10 pieces were selected to be exhibited.
These Top 10 pieces which were given a new life are now showcased at The Pavilion Link Bridge, Level 4 from 17th – 23rd June 2019.
More information here: https://www.facebook.com/RCHE.KL/videos/409657089626873/
