Marketing Manager, Raffles Jakarta
Image Credit: Getty Images via Business of Fashion (2025) Do you remember when stuffed animals were only for kids? Think about it again. The global “kidult” trend, in which adults collect and style toys, is changing fashion, pop culture, and retail. Jellycat, a London-based brand known for its irresistibly soft stuffed animals, is at the… Continue reading The Kidult Takeover: Why Gen Z Is Turning Toys Into Lifestyle Icons
In the fashion business, one strategic choice can change decades of history. Nike’s latest Q1rebound is the best example of this. Wall Street analysts have praised Nike’s recovery, which isattributed to a renewed focus on retail, product recalibration in China, and more compellingstories about innovation and performance, according to Women’s Wear Daily (2025). Nike’s comeback… Continue reading From Wall Street to the Walkway: How Strategic Shifts Redefine Global Fashion Giants
When Omega released a teaser trailer for the next James Bond movie, the watch, not the agent, was the star. This highlighted the ever-strengthening link between film and high-end fashion.Stuff.tv (2025) reports that the Omega Seamaster Diver 300M will be the primary focus of the next Bond story. This highlights the increasing significance of watches,… Continue reading Lights, Camera, Luxury: When Fashion Meets the Silver Screen
The Strength of Experience in Brand Strategy In an era when people are bombarded with digital content, events like this make somethingpriceless: a genuine connection. They blend emotion with engagement, allowing people to feelthe brand rather than just seeing it. Red Bull has been doing this for years, from the Red BullFlugtag and Air Race… Continue reading Red Bull x Prada: When Fashion Meets Adrenaline on the World’s Largest Skate Ramp
When Silvia Venturini Fendi announced her departure as Creative Director of Fendi, it markedthe end of an era for one of Italy’s most renowned fashion houses. It was also an opportunity to reflect on the role of the Creative Director, one of the most important yet often misunderstood positions in the business. WHAT IS THE… Continue reading The Power of Vision: The Role of Creative Directors in Shaping the Exciting Future of Fashion
In 2025, as the digital-first era unfolds, the beauty and fashion industries are undergoing aseismic shift, evolving at a pace unprecedented in the history of retail. The proliferation of socialmedia, e-commerce platforms, and cutting-edge technologies, such as AI-driven personalization,is revolutionizing the way people shop for beauty products. A significant milestone in thistransformation is the surpassing… Continue reading The Future of Beauty Retail Lies Online: Data, Trends, and the New Consumer Journey
TAG Heuer carbon hairspring watch. From wallpaper (2025) Swiss Watchmaking is the Standard for Luxury. Since the 1800s, Switzerland has been the world’s horology capital. Watchmaking has evolvedinto an art form, thanks to renowned brands such as Rolex, Patek Philippe, Audemars Piguet,Vacheron Constantin, and Omega. This rich heritage and tradition in Swiss watchmaking is atestament… Continue reading Beyond Precision: How TAG Heuer’s Carbon Hairspring Reflects the Global WatchmakingBattle
Why Music Works for TravelSongs have a unique ability to stir emotions and trigger memories. A chorus that narrates theessence of a city or celebrates its vibe instantly becomes a branding tool. Music has the power toreshape how people perceive places and inspire them to travel. For instance, ballads that evokenostalgia or pop songs that… Continue reading WHEN CITIES SING: MUSIC AS A TOOL FOR TOURISM MARKETING
