Author: Arman Pouresia

In today’s interconnected world, a product alone is insufficient. The market has transitioned from a service-oriented economy to one focused on experiences, where individuals value narratives, emotions, and feelings equally alongside functionality. Organizations across various sectors, including fashion, finance, retail, and technology, are increasingly competing not just on their products but also on the emotional… Continue reading Why Every Business Is in the Happy Customer Mode Now

In the fashion industry, where things are constantly shifting, the term “customer engagement” has evolved from a marketing buzzword to a necessity for businesses. By 2025, the fashion industry’s ability to connect with people in a meaningful way will determine whether it continues to exist in the long term. These days, people don’t just buy… Continue reading The New Fashion Economy Built on Emotion, Experience, and Engagement

Project Amplify powered footwear system Image credit: Nike, 2025 Nike has stood for more than just athletic performance for decades. It has stood for ambition, rebellion, and new ideas. But in the last few years, even the biggest name in sportswear seemed to lose some of its magic. Nike’s creative energy leveled off as competition… Continue reading Nike’s New Chapter: Reinventing Performance, Fashion, and Emotion

Luxury has always been about telling stories, showing off your status, and making things well.But by 2025, the conversation has grown; luxury is now also about new ideas. Fashion brandsare no longer just dressing bodies; they are also designing lifestyles. For example, they makediamond-encrusted headphones and designer smartwatches. The Loewe × Jacob & Co. $135,000luxury headphones are a great example of this change. They are a shining example of howtechnology and high-end design are coming together to change what luxury means in the digitalage.

Image credit: Netflix, 2025 Tiffany & Co.’s groundbreaking partnership with Netflix heralds a significant shift in the world of luxury brands, particularly in their quest to engage younger audiences. This collaboration, which blurs the boundaries between high-end jewelry, movies, and storytelling, is not just about product placement. It’s a pioneering approach to luxury marketing. This… Continue reading Tiffany’s Netflix Partnership: Blueprint or Risk?

Image credit: Mario Monreal, BT; Adobe Stock, 2025 The Power of Place: When Tourism Turns into BusinessIn today’s economy, where experiences are more important than things, destinations are more than just places; they are brands. Countries present themselves to the rest of the world through the intersection of tourism, luxury, and creative industries. Singapore has… Continue reading WHY SINGAPORE STANDS AS ASIA’S PINNACLE OF LUXURY

Image credit: GQ Magazine, 2019 Few names in the world of haute horlogerie inspire the same level of respect, admiration, and influence as Gérald Genta. Genta, often called the Picasso of watch design, has left an indelible mark on the luxury watch industry. His innovative ideas not only changed the aesthetics of luxury watches but… Continue reading The Timeless Genius of Gérald Genta: The Designer Who Shaped Watchmaking History

The world went wild when ZARA, the top fast-fashion brand, announced it would collaborate with Kasing Lung’s Labubu for its 50th anniversary. The fun character Labubu, a naughty creature loved by pop culture fans, collectors, and toy lovers, became the face of one of ZARA‘s most talked-about campaigns. This partnership wasn’t just about fashion; it… Continue reading The Anatomy of Viral Marketing in Modern Fashion

Image credit: Forbes (2025) Richard Mille is one of the few names in haute horlogerie that people respect, admire, and want to own. Richard Mille is known for making watches that combine cutting-edge engineering with artistic vision. He is now known for luxury, precision, and disruption. But what makes this Swiss brand stand out is… Continue reading A Testament to Visionary Brand Management: Richard Mille